• TheCryptoCactus

Gem Spotlight - UTRUST

Welcome back to our second Gem Spotlight. With so much going on in the crypto-verse, we want our combined industry insight and knowledge to take the guesswork out of the cryptocurrency projects we think are worth paying attention to.

To kick things off, we’ll start by taking a look at a very exciting project that seems to be making all the right moves in this current market and making some huge partnerships. In this spotlight, we want to feature Utrust, a seamless integration that gives e-commerce businesses the power to accept digital currencies - and get all the benefits you can’t with just traditional payment methods.

Utrust power businesses in 180+ countries across nearly every industry and support more than 30 currencies worldwide (+90% of world's GDP). They proudly facilitate faster growth for global companies powered by blockchain. Personally I think it is so incredible to see a project have so much business development already in place, they have also just recently partnered with AntalyaHomes who is one of the leading housing brokers in turkey who are currently using blockchain and crypto technology to their leverage.

Borderless payments and just generally accepting crypto payments around the world can be a hard task to achieve, so many different projects have attempted to achieve this goal with pretty much nobody really achieving the end goal, that end goal being global adoption for cryptocurrencies. One of the major things that hold back people from accepting and using cryptocurrency payments in our personal opinion is the lack of security and reliability when it comes to payments, refunds and transactions. Utrust allows for anyone to shop safely with your digital assets anywhere as they offer protection mechanisms to give you peace of mind and ensure your purchase satisfaction. Just scan a QR code and pay - no need to type lengthy addresses on your phone.

Pay with your digital assets safely and easily with Utrust merchants. Every payment is backed with secure protection mechanisms so you can shop with confidence. This is one of the major things that was missing from the space before Utrust decided to tackle the issue, having your payments be secured and protected against things like fraud is a massive step forward for the space in general. This was in my personal opinion of the major advantages that visa had over crypto so it's great to see a project taking payment security and safety so seriously. Utrust also allows user to pay in a wide variety of assets.

One of the major things that I think separates Utrust from the rest of the current payment provides in the space, is the team. The Utrust are probably one of the most talented, hardworking and dedicated teams currently building in the space. They have an amazing story, and the team have been working super hard on providing the best possible payment service currently available in the space. You can clearly see the passion from the team that goes into all their products and services and it's great to see them doing so well!

One of the major selling points for Utrust to gain more adoption around the globe and really push their services is that Utrust makes it incredibly easy for any partner, retailer or website to integrate their services with simplicity and ease. With seamless integration, you won’t have to wait long for a code review. Your online store can start accepting digital currencies seamlessly and most importantly: quickly. This means that businesses no longer really have to worry about the integration process of accepting crypto payments on their site and can just keep their focus on selling. I see this as probably the most important reason as to why Utrust is already seeing so many partnerships and adoption.

In terms of tokenomics, Utrust has its own token called UTK. In terms of marketcap, the token is currently sitting around 60m which gives it some strength and flexibility in the market shows the token is well established with over $2,871,505 in 24-hour trading volume but also shows the token has much further room for upside. In terms of PA the chart has been pretty much up, up and up since its inception with its only real major pullback being on this most recent pullback we have seen across the market. I personally think now is an overall pretty good buying opportunity, especially as I think the project is going to be huge in the coming months and years. I do think the project is an undervalued gem right now.

This is just a short little gem spotlight and we will dive into Utrust in more detail over the coming weeks, I am pretty bullish on the project in general and think it has a lot more room to the upside over the coming months and years! This in my opinion is a gem project!